We are dedicated to the concept of continuity within Jewish
iconographic tradition.
This means both drawing on the rich fund of influences,
cultural and ethnographic elements that have contributed
to the aesthetic in Jewish life over the centuries, and,
at the same time, looking ahead, fusing the past in new
designs of the present.
This absorption of styles reflects the role of the State
of Israel within Jewish life as a plait made of many strands.
These strands are the centuries of Jewish life and custom
in the Diaspora, in dozens of countries and cultures,
now coexisting within contemporary Israel.
Above all, whether a small
gift or a certificate of symbolic and ceremonial charge
such as a Ketuba, it is hoped that these designs will
convey a sense of positive, life-enhancing values, of
joy or pleasure in the continuity of Jewish Life and
values.
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